MODEL PROFILES: ALINE WEBER

Born on 22nd March 1989 in Santa Catarina, Brazil, Aline comes from a country fiercely proud of its success in providing the fashion industry with some of its brightest stars. Aline’s start began in 2004 when she was featured as the Model of the Week by www.models.com. Aged 15, this was a huge honour for a model still considered a new face.

In 2005, she scored her first cover, appearing in the autumn special for British magazine ‘Dazed & Confused’. From 2006 to 2008, Weber built up a series of credits including a catwalk appearance for Comme des Garcons and editorials for Italian Elle and Brazilian Vogue. But, as with every success story, there came a moment when her career took her from ordinary model to industry player. For Aline, this moment was in February 2008. She did the rounds for the coveted runway spots in Fashion Week, and soon discovered that hers was the name everyone wanted. She got three opening spots – Daks, Requiem and Balenciaga – and appeared in a staggering roll-call of design talent including Burberry, Chloe, Dries Van Noten, Lanvin, Marc Jacobs and YSL. Making a massive impact across all the major shows, Aline was featured as a Top 10 Newcomer by both www.models.com and http://www.style.com/.

June ’08 saw Aline take another step forward with two editorials for French Vogue, both shot by Patrick Demarchelier. ‘Le Chant des Sirenes’ saw Aline modelling with Lara Stone. French Vogue is known for its love of the avant-garde side of fashion, but where the magazine excels is in making creative decisions that are not high-fashion for high-fashion’s sake. It marries editorial excellence with images that make you stop in your tracks. A high-fashion image can be dreamy, exhilarating or provocative, but it has to be arresting. This is a lot to ask any model, but google the images and it’s clear that Aline and Lara work together in perfect synchronicity.

Aline’s winning streak at scoring blue-chip bookings was cemented by her signing for a D&G campaign, plus editorials for Harper’s Bazaar, Chinese Vogue and Italian Vogue. In September, Weber’s runway profile soared with the news she would be the closer for the Marc Jacobs show. To appear in a Marc Jacobs show is a stellar moment in any model’s CV. To appear as the headliner, or even the last girl standing, is an indication that your look most closely matches the designer’s vision for that season. For Spring 2009, Aline was the Jacobs’ girl.

2009 started with Aline making her debut for the French Vogue calendar and featuring on the cover of Brazilian Vogue. Aline’s reputation as a Vogue favourite, continued with editorials for Japanese Vogue in March and April. Weber’s potential to be that classic, bookable model hit a high note in August when she appeared for American Vogue’s now-famous editorial, ‘After Hours: Fashion’s Night Out’. Like their 2007 cover naming their picks for future top models, this spread was a mega-model gathering, with every model of note asked to take part. It was an impressive logistical feat, but the emerging photos were a snapshot of fashion’s best new and established faces. The editorial charted talent from across the globe, with Aline one of many representing Brazil.

Modelling took a temporary hiatus when Aline’s career took an unusual turn in December ’09. Asked to make a cameo appearance in Tom Ford’s film ‘A Single Man’, Weber got a small role in Ford’s directorial debut. Starring Colin Firth, the film demanded restraint from every performer: any jarring note would have picked up immediately, but Aline’s appearance as one of Colin’s students, was cool, calm and collected. Perfect for the film, and a perfect debut.

2010 took Aline’s career up another notch with the January cover for Spanish Vogue and an editorial for Russian Vogue. Appearing the next month in RTW shows for Alexander Wang, Balenciaga, Givenchy, Louis Vuitton and Stella McCartney, Aline’s runway CV was shaping up to be one of the strongest among models working today.

Aline’s ability to work unfazed was put to the test in July when she got booked for her first couture season. It was the final hurdle in winning her fashion stripes. Proving yourself at couture level can take years: Aline’s steady accumulation of runway and editorial work more than proved her ability to take on fashion’s greatest challenge.

In August, Weber scored another major editorial, working again for French Vogue. ‘L’hiver avant l’hiver’ was a 65-page odyssey through the coming season’s fashion. These editions are especially important, as they set the sartorial standard for the next 6 months. Being asked to feature in these editorials is more than being a face that fits: it’s a sign that your look matches what’s being produced for the next season and can be very good news when you’re looking for that next booking.

Sure enough, Aline’s runway total for the S/S 2011 season reached a mammoth 46 shows. Her look was paired with every major designer from Chanel, Marc Jacobs and Stella McCartney. Six years after being nominated ‘Model of the Week’ by www.models.com, Aline has become a favourite with every notable designer; more in demand than ever, at a time when most models are considering their next move.

Modelling is, by its nature, brief, but with Aline’s latest move to Next Models, her career is far from losing momentum. Despite being from the same stable as models Isabeli Fontana and Gisele Bundchen, Aline is a model who is proud to be different. Weber’s fashion-perfect frame and trademark cheekbones have made her a high-fashion favourite, with her work in editorials securing her a reputation with the best magazines in the world.

Brazil has given us the ultimate fashion-meets-bombshell moments with Gisele Bundchen, and Victoria’s Secret superstars, Adriana Lima and Alessandra Ambrosio. Aline’s career may be decidedly different from theirs, but it is no less impressive for it. She is a fashion girl through and through – her appeal spans Milan, New York and Paris, with multiple bookings from designers who adore Weber’s ability to transform at will.

Being exclusively high-fashion, and making it pay, is a tough business. The opportunities are few and far between, and the lucrative campaigns are especially rare. Aline’s continuing success since 2004 is evidence of a model who can handle the difficult, nuanced work required by magazines such as French Vogue, and headline shows for Balenciaga, D&G and Marc Jacobs. Aline’s accomplishments shouldn’t be underestimated. To not only get bookings, but those of the very highest quality, after six years in circulation, is an astonishing feat, and one that is seldom rivalled.

What Aline represents is the softer side of Brazil’s wealth of modelling talent. Weber may not be a big-bucks name like Gisele, but she has done sterling work in promoting Brazil’s ability to produce editorial talent. Brazil’s proven that it can supply models that smoulder and strut their way to the top, but to seriously compete at the highest levels of the fashion industry, Brazil needed a model that was an editorial thoroughbred.

This is what Aline delivers time after time: she has managed to stay relevant in an industry where the pace is dizzying. She is still one of the most requested and photographed faces, competing successfully among an ever-growing carousel of new faces. Fashion always needs the ‘money girls’, the models who turn selling sportswear and lingerie into an art form. But fashion’s tastes for editorial are complex and ever-changing: the model who meets them is far from ordinary.

In fashion, success rests on reputation. Aline’s extraordinary career has made her country one of the best-known producers of modelling talent in the world. From top-drawer glamour to cutting-edge editorial, Brazil has given fashion some of its most recognisable faces. In an industry where excellence is defined by the quality of work, rather than quantity, Aline’s incredible CV has taken her country’s reputation from sizzle to substance.

HELEN TOPE

MODEL PROFILES: ANNA JAGODZINSKA

Born September 12th 1987, Anna Jagodzinska signed with Next Model Management in 2003, moving to New York that same year to pursue a career in modelling.

The Polish model had her breakthrough season in February 2004 with appearances for Alexander McQueen, Burberry, Chanel, Derek Lam, Louis Vuitton, Marni, Miu Miu, Nina Ricci, Prada, Sonia Rykiel and Zac Posen.

Editorials with W, i-D and Italian Vogue followed, and in 2005 Anna landed her first fragrance campaign with Moschino. Signing with the Italian brand gave Anna’s budding career a boost, with a highly successful runway season in February, including appearances for Celine, Marc Jacobs and Diane Von Furstenberg and an editorial for British Vogue, shot by legend Patrick Demarchelier. Her notability rose further still in August when she got her first Vogue cover, appearing for Australian Vogue.

As the fashion industry began to get a handle on Anna’s unique blend of quirky appeal and old-school beauty, her bookings started to match her strengths. Her runway season in February 2006 was a mixture of quirky talent such as Betsey Johnson with cutting-edge designers Lanvin, Jonathan Saunders and Preen, plus ultra-girly labels Temperley and Isabel Marant.

In March, Anna got the cover of German Vogue, photographed again by Demarchelier. The year ended with an editorial for Italian Vogue, and Anna then took a 2-year break to finish her education. Just like her modelling peer Iselin Steiro, Anna returned in 2008 to find the fashion world had moved on, but it had not left her behind.

Anna’s return to the runway featured appearances for some of the most in-demand labels of the moment, including Balenciaga, Chanel, Balmain, Stella McCartney, Givenchy and Viktor & Rolf. She shot an editorial with French Vogue in June, walked the couture runways for Chanel and Givenchy in July and landed two major campaigns with one major photographer. Anna got contracts for Alberta Ferretti and Calvin Klein Jeans, both of which were photographed by Steven Meisel.

Anna’s absence had made the fashion world’s heart grow fonder. In September, she appeared in editorials for Harper’s Bazaar, British, Italian, American and Japanese Vogue. Anna’s revival neatly coincided with fashion’s love affair with models from Eastern Europe. Sasha Pivovarova was already making a name for herself, and new model Natasha Poly had just received accolades from French Vogue, with her native Russian Vogue devoting a whole issue to the Poly phenomenon. Anna’s Slavic glamour slotted in perfectly and made her one of the most requested runway models of the season, walking for 58 shows in total.

In October, Anna received the ultimate nod of approval when she appeared on the cover of Italian Vogue. In January 2009, she got her second Italian Vogue cover, this time appearing with models Viktoriya Sasonkina and Anna Selezneva.

However, in terms of modelling success, it is campaign work that moves a great fashion model onto the next level, and Anna was destined to become more than just a familiar face on the runway: in 2009 she became the most requested model for campaign work, landing contracts with Balenciaga, Calvin Klein Jeans, Calvin Klein cosmetics, Chloe, Donna Karan and Prada.
February saw Anna perform editorial duty twice in one issue for American Vogue, and open the Autumn / Winter shows for Derek Lam, Dolce & Gabbana and Zac Posen. Also appearing for Balenciaga, Chanel, Dior, Fendi, Gucci, Lanvin, Rag & Bone, Ralph Lauren, Valentino and Versace, Anna’s moment had finally arrived.

The months that followed saw Anna rack up editorial and cover credits, including editorial work for American, British and French Vogue, plus the May cover of American Vogue, shot by Steven Meisel.

In late 2009, Anna took her campaign career one stage further, with heritage brands Oscar de la Renta and Bottega Veneta vying for her attention. She signed with both, and in September, got her 3rd cover of Italian Vogue.

But her year ended on a high note with three incredible campaign signings. She was asked to take part in the new ad for the Prada fragrance, L’Eau Ambree, with models Toni Garrn and Viktoriya Sasonkina, and was signed on to be the face of Tom Ford’s newest launch, Black Orchid and Stella McCartney’s latest addition to her stable of perfumes, Stella Nude.

All three fragrances were high-stakes signings, and Anna delivered every time. Her shoot for Prada was groomed and stylishly off-beat. The Stella fragrance shoot was simplicity itself; with Anna shot in profile. For Black Orchid, Anna became the quintessential Film Noir heroine, and her siren-with-a-secret angle was pitch-perfect, making the perfume one of the early success stories of 2010.

With campaigns of this standard, clothes, body language and camera angle all play their part, but it’s the face doing the lion’s share of the selling, and fragrance is notoriously hard to sell.
With a handbag, we see it in the advert, and if we want it, we buy it. But with fragrance you have to take the campaign at its word. If the feel of the shoot is light and airy, you will only be disappointed if you are met at the fragrance counter with a brooding musky perfume. That’s why so much effort goes into casting these campaigns: like the fragrance itself, the campaign has to linger in the mind if we’re to go out and buy it. Without that lure, it doesn’t matter if you’ve created the most beautiful perfume in the world. If the campaign isn’t spot on, no-one’s buying it.

Why Anna is in such high-demand is because she understands that for one-dimensional ads for cosmetics or fragrance, you need to build an image that appeals to all the senses. Despite what’s happening elsewhere in the fashion industry, fragrance remains one of the most financially buoyant areas because certain scents can trigger long-forgotten memories. If a floral note in a perfume reminds you of a particularly memorable holiday, the chances are you’ll stay loyal to that brand for a very long time.

A model that can turn out a great beauty shot is not hard to find, but a model that can turn a beauty shot into an image that has depth and meaning remains a rarity. It’s why Anna’s CV features so much beauty work: she gets that to make an image truly beautiful, it’s got to be more than skin-deep.

With seven Vogue covers to date, Anna’s strength is undeniably the close-up. Beauty shots and campaign work are often underestimated, with people assuming that a high-fashion editorial is the tougher call. But with beauty campaigns, there’s nowhere to hide. The model’s job isn’t just to evoke the notes of a perfume’s personality, but to create a connection with the person looking at the advert. Perfume ads should provoke a response in you – whether that is ‘love it’ or ‘hate it’ – but if it leaves you cold, something has gone very wrong.

Anna’s career has been the success it has because she brings a tailored approach to every assignment. Her shots for Prada, Tom Ford and Stella McCartney are indicative of a model that looks at the bigger picture, and then gives the client what they want, by paying attention to the detail. Models are fashion’s sales-girls, but what makes their job even harder is that the best campaigns only work when they apply the soft-sell; look at any successful perfume campaign and it’s all about what isn’t being said. As with acting, the best modelling happens when it’s made to look deceptively easy.

Anna’s return to the industry was about more than good timing or a lucky break: whatever fashion asks of its models, the beauty industry’s requirements remain the same. A made-for-beauty face helps, but knowing what to do with it is a whole other story. Knowing what to do with it whilst maintaining your credibility? That’s the calling card of a truly great model.

HELEN TOPE