MODEL PROFILES: KARLINA CAUNE

Born in 1993, Latvian model Karlina Caune shot to fame in 2010 when she won the Ford Models Supermodel of the World competition. 

A global search for fashion’s next superstars, the standards for this competition are fiercely high. To even be selected to take part is a very strong indicator of real modelling talent. While winning is not an automatic pass into the fashion industry, it is enough to propel a model's career in the right direction. The winners are selected by a panel of fashion insiders. They select the next generation of faces they believe will have an impact and Caune’s classic features, with a hint of editorial, were deemed to be exactly what the industry was looking for.

In February 2010, Karlina debuted at Fashion Week, and proved a hit with a wide range of designers including Marchesa, Behnaz Serafpour and Tory Burch. 

Karlina broke into editorial work the following month, with a spread in Nylon. This was a key publication for Caune’s editorial debut: Nylon’s reputation for presenting high-fashion in a refreshingly non-deferential way is well-founded, and a major coup for any new model.

In June, Karlina modelled in the resort show for Stella McCartney in New York, following that with an editorial for British Marie Claire. Photographed by Yu Tsai, ‘Super Vixen’ fused classic beauty with the moody, evocative image of the silver-screen siren. Using dark-haired Karlina, it was a deft response to the Hitchcock blonde.

Leaving Ford Models and signing with New York Models in early 2011, Karlina returned to the runway in February walking in ready-to-wear shows for Erdem, Louise Gray and Meadham Kirchhoff.  Landing the cover of Russia’s L’Officiel in March, and appearing in the spring issue of Revue de Modes, Caune’s list of runway bookings began to grow. Walking in the Spring / Summer 2012 shows that September, she added Carven, Celine, Dries van Noten, Isabel Marant, Julien MacDonald, Marios Schwab and YSL to her list of credits. With the season’s emphasis on femininity, it was no surprise that Karlina did so well. On the catwalk, every interpretation of femininity was represented, from Julien MacDonald’s homage to old-school glamour to Meadham Kirchhoff’s subversive exploration of sugar and spice.

Caune made her first appearance in German Vogue in February, working with Kati Nescher, Erjona Ala and Julia Frauche. In a series of soft-focus, modern portraits; this editorial (‘WeiB wie Schwarz’) was all about striking a balance between being a strong editorial presence and allowing the simplicity of the clothes to speak for themselves. This type of modelling requires intelligence and subtlety: Karlina delivered on both.

February saw Karlina’s runway CV expand with a massive 45 shows, walking for Dolce & Gabbana, Hakaan, Jason Wu, Marni, Oscar de la Renta, Rag & Bone, Sonia Rykiel and Viktor & Rolf. This was Karlina’s most comprehensive season to date.

In March, Karlina appeared in the British edition of Harper’s Bazaar. ‘The Shape of Things to Come’, photographed by Mark Segal, saw Karlina model the bold new motifs for 2012. Her ability to work fashion’s most challenging ideas was also demonstrated when Caune was booked for Dazed & Confused’s season preview. Modelling monochromatic tailoring, Karlina modelled one of fashion's most enduring and iconic looks without being overwhelmed.

That same month, Karlina appeared in i-D. ‘Don’t Be a Drag, Just be a Queen’ (photographed by Amy Troost), saw Caune channel punk attitude with a Valentino dress layered with a McQ pleated leather skirt. This ‘in-your-face’ fashion doesn’t always mix well with classic faces, but Karlina handled i-D’s brief with relish, working her angles to create that vital, editorial edge.

Returning to the pages of German Vogue in May, Karlina got to work with photographer Greg Kadel. ‘Klassenbeste’ (meaning ‘Best in Class’) saw Karlina modelling an American Varsity jacket and an exquisitely-beaded haute couture corset. If you ever needed proof of Karlina’s versatility, this shoot was Exhibit A.

Karlina’s exhaustive round of editorial work culminated in May with an appearance in Italian Vogue. Working for their supplement, ‘Suggestions’, the shoot and accompanying video was a virtual moodboard for the perfect summer: warm, sunny and light-hearted, this impeccably-styled supplement saw Italian Vogue in relaxed mode. The retro, laid-back feel saw Karlina and fellow model Monica Sawicka recline in colourful pieces by Moschino, Giambattista Valli and Prada.

August saw a flurry of print work for Karlina, including Numero’s ‘Lunaire’ (an editorial dedicated to exploring texture) and Turkish Vogue’s ‘Isiga Dogru’. The latter, photographed by Jem Mitchell, explored dazzling, ornate bursts of colour with clashing textures and finishes. A beautifully-shot editorial that made the most of Karlina’s classic beauty, this was excess undertaken with perfect restraint.

This September, Karlina re-appeared on the RTW catwalks, walking for Giambattista Valli, DSquared, Tom Ford, Christopher Kane, Thakoon and Helmut Lang. With her authority on the runway now clearly established, Caune’s career went to the next level: campaigns.

This winter, you can see Karlina in four different campaigns: Akris (modern, sleek sensuality); Jil Sander Eyewear; Hobbs with Emily Baker and Kinga Rajzak and Sportmax (undergoing an image overhaul courtesy of photographer Craig McDean).

Looking at Karlina’s varied body of work; it is obvious why she won the Ford Models competition. Able to run the gamut of modern sophistication to rough-and-ready punk, Caune is the epitome of the fashion multi-tasker. Despite fashion’s current taste for models with a pre-defined look, there is always a place (and economic necessity) for the versatile model. There is an advantage in having a look that doesn’t lean too heavily in any direction – depending on the styling; Karlina can be ultra-feminine or downright androgynous. It also makes for a more interesting career: so far Karlina has worked for publications as diverse as Nylon, Harper’s Bazaar and Italian Vogue.

There is also longevity in being the versatile girl: the model with the strong, headline-making look may be winning the top jobs one month, but fashion never stays in one place for very long. Furthermore, any modelling agency will tell you that a healthy bottom-line is dependent on models just like Karlina.

In winning a big competition like Ford Models, there is always the risk of that victory, that weight of expectation, marring a model’s progress. Enter the fashion industry equipped with the title ‘Supermodel of the World’ and the pressure is on to perform – and to do so to the highest of standards.

Karlina has been brave in not chasing the obvious, big-money jobs. In debuting with a small-but-strong RTW season, she developed a solid foundation, growing steadily each year, winning over more and more clients in the process. Caune’s long game strategy has proved to be the smart choice and could well be copied by future winners of this highly influential competition. In not bowing to pressure to become that ‘iconic’ supermodel, Karlina has engineered a career that’s not only exciting, but buzzing with potential. The best is most definitely yet to come.

HELEN TOPE

MODEL PROFILES: HELENA CHRISTENSEN

Born on Christmas Day 1968, Helena Christensen had an early start in modelling, landing her first job at the age of 9. The camera’s fascination with her classic Danish features started there and then, but few would guess that Helena would make a name for herself as the model who gave it all up for a life behind the lens.

Helena Christensen’s route into fashion wasn’t particularly straightforward. In 1986, she took part in, and won, the Miss Denmark beauty contest. Helena’s win wasn’t enough to secure her attention from the people who could ignite her career. She made the critical decision to leave Copenhagen and head for Paris.

In the mid-Eighties, Paris was the undisputed champion of the fashion world. Milan was in the process of falling in love with a young designer called Gianni Versace, and London was experiencing a lull in the post-punk era, where power-dressing didn’t really sit that well with its reputation for ground-breaking, button-pressing fashion. If you were serious about having a career in fashion, on any level, it was quite simple: you moved to Paris.

The city stood on its heritage (the Chanel two-piece suit was being revived at this time by affluent Americans keen for a piece of European chic), and the thrill of the new, supplied by Christian Lacroix and Yves Saint Laurent. Paris was unrivalled for its energy, creativity and excitement.

Helena arrived in Paris, but it took another three years before she would be discovered. Photographer Friedemann Hauss has that claim, calling her a ‘natural’ in terms of modelling ability. A year later, she appeared on the cover of British Vogue.

1991 was especially noteworthy for Helena’s career. Never someone who believed in being conventional, Helena began her career by taking part in a beauty pageant, and in 1991, her next big move was to co-star in a music video.

Music videos had been around since the late Seventies, but it was in the Eighties that the true power of the video to crystallise an artist’s image was fully realised (think of Michael Jackson’s video for ‘Thriller’). Budgets during the late Eighties and early Nineties increased significantly, with record companies hiring stylists to dress their artists and make everything that little more polished. But Chris Isaak’s record company had more in mind for their artist’s video than some hair gel and a wind machine.

The video was directed by legendary photographer Herb Ritts. Shot entirely in black and white, ‘Wicked Game’ was a smouldering epic and was a hit around the world. Sensual and dreamily hypnotic, Isaak and Christensen took the music video to a whole new level. The end result was beautiful, sophisticated and shot with the care and attention to detail of a high-fashion editorial. As with Kate Moss’ iconic shoot for Calvin Klein, the ‘Wicked Game’ video propelled Helena to international stardom. She made the transition, virtually overnight, from fashion girl to pop culture icon.

Her new-found fame won Helena entry into the upper echelons of the Paris fashion world. Following the video, Helena was booked by Karl Lagerfeld and photographer Peter Lindbergh. Her name now established, Helena’s modelling career really took off. Working for everyone from Bill Blass to Versace, Helena Christensen’s runway career leaned towards the European and classic-American labels. Using her timeless features and languid sensuality, Helena became one of the most recognisable faces in the business.

Returning to film, Helena also made a cameo appearance in Robert Altman’s 1994 film ‘Pret a Porter’. A satire on the eccentricities of the fashion industry, Helena became the face (and body) of the film, appearing on film posters, draped in nothing else but a feather boa.

Helena’s effortless ability to smoulder in front of the camera was put to the ultimate test in 1996 when she was asked to be one of the first Victoria’s Secret ‘signature angels’, along with Tyra Banks, Rebecca Romijn, Stephanie Seymour and Karen Mulder. Featuring in the world-famous lingerie catalogue and television commercials broadcast across the US, Helena Christensen’s career trajectory could not have aimed any higher. Earning her fashion stripes on the runway, and bolstering that income with high-profile campaigns, Helena’s career made her, along with Kate Moss, one of the faces of the Nineties. This success made Helena’s next move all the more baffling. In 1999, she co-founded Nylon magazine with Michael Neumann and announced that she would be officially retiring from the catwalk.

Only the year before, Helena had walked in runway shows for Dior, Chloe, Helmut Lang and Dries Van Noten. This was not a model losing her touch; Helena was at the very peak of her career.

The fashion world was left stunned by the decision, but to Helena, it made perfect sense. Her motivation in pursuing a modelling career was never about money or fame. Helena was focused not on achievement for its own sake, but what felt important and valuable. Many may have thought differently, but as far as Helena was concerned, there never was a ‘Christensen brand’.

Her decision to call time on a career that many would have stuck with while the going was so good, took tremendous courage. Making the choice to move on and try something new, signposted that Helena was not afraid to go down the path less travelled. As the fashion world moved into a phase of using younger models who possessed an ethereal, Pre-Raphaelite quality (such as Lily Donaldson, Gemma Ward and Lily Cole), Helena’s decision to bow out suddenly seemed quite smart.

In the next few years, Helena Christensen delved into her budding interest in photography, which ended up taking her back to where she started. Continuing to work on Nylon, Helena also learnt the trade of taking a good photograph. Developing a keen eye for composition, Helena immersed herself in the world behind the lens.

In 2007, Helena announced that she would exhibit a collection of her photographs, ‘A Quiet Life’ in Amsterdam. Helena’s series of quiet but searching portraits and landscapes struck a chord with the art community. This wasn’t a model at play – this was someone deadly serious about creating images that matter.

The fashion world hadn’t forgotten about her either. That same year she was asked to make a brief return to the catwalk for the 60th anniversary Dior Couture show. In March 2008, her two loves of fashion and photography collided when she was asked to shoot an editorial with model Valentina Zelyaeva for Spanish Vogue. Since then, her photographs have also appeared in Marie Claire and Elle.

Helena’s work follows the theatre principle that actors make the best directors. Her insight into how a photograph is composed, and knowledge of what it takes to get that image, has placed her uniquely within the world of fashion photography. Her astutely observed images settle the argument, once and for all, that a model (especially if she is successful) cannot purse an intellectual cause.

By walking away from her career at its height, Helena Christensen earned the respect of the fashion establishment. Although it is governed by pounds and pence, the fashion industry loves nothing more than a good romance, and there is nothing more beguiling than the idea of a top-of-her-game model that leaves it all for a life behind the camera.

Though officially retired from the catwalk, Christensen has returned to modelling on and off, including editorials for Harper’s Bazaar, French and Italian Vogue.

Fashion has remained in love with Helena Christensen not because she left for the right reasons, but because she wasn’t tempted to stay for the wrong ones. By following the path that most interests her; Helena Christensen has forged a unique place in modelling history. Now in her forties, she still features on the covers of publications such as Instyle, Elle and GQ, indicating how little her appeal has abated over the years.

Helena’s greatest achievements have come about when no-one else was looking. No-one expected the Danish model with the smouldering gaze to become such a success beyond the immediate perimeters of modelling. Nylon continues to flourish with Helena as its editor, and with another photography exhibition scheduled for 2010 at Tokyo’s NEXUS Gallery, Helena shows no signs of slowing down. Never ruled by the bottom line, the unexpected quality to her career is the thing that motivates her: that roaming sensibility is what keeps Helena moving on, and moving forward.

HELEN TOPE